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Cameroon fashion

In Cameroon, Carmina Campus employs a group of rural women, who work on one of the label’s key collections. Ms Venturini Fendi met these women when she was invited to participate in a project for improving the skills – not of craftswomen, but of beekeepers. Through the project, she visited the small town of Dschang in western Cameroon, where she met a group of marginalized women who were excellent knitters and produced various accessories including crochet hats.

Ms Venturini Fendi saw an opportunity to apply her vision of creating high-end fashion from recycled materials while providing an income-generating activity for the disadvantaged. She began working with the women, who now produce handbags from the traditionally knitted headgear combined with embroidered squares made from discarded fabric sourced in Italy, which are later assembled in Italy by expert artisans from the industry. Labelled the Cameroon collection, the handbags quickly became one of the brand’s most popular lines.

The project in Africa continues to evolve. With the support of ITC’s Ethical Fashion Programme, aspects of the project are being restructured, notably to ensure a smoother production line for quality and time-keeping checks – two factors essential to the fashion industry. Following the commercial and social success of the project, Ms Venturini Fendi is also considering a wider involvement in Africa, although she insists on continuing to work closely with the Dschang community.