Dutch Wax or Wax Prints are big business for African women particulary in West-African countries such as Togo, Benin, Nigeria and Ghana.
Originally a cheaply produced imitation of Javanese batik by the Dutch in the 19th Century in a bid to penetrate and in an oh-so-colonial way take over the market, and unsuccessfully so might I add, the Dutch Wax prints landed a more favourable market in the Gold Coast (as the Europeans called it then). The rest as they say is history. Today, in West and Central Africa and further a field in metropolises like Nairobi or Cape Town, Wax Prints have been embraced as a fashionable, back-to-the-roots attire, effortlessly reflected on the streets, catwalks and glossy women’s magazines.
